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Wednesday, February 20, 2013
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Nissan Explores Future Car Trends In Silicon Valley

Wednesday, February 20, 2013




Japanese automaker Nissan is the latest to open a research Center in

Silicon Valley. The company plans to tap into the area's high tech

innovation.

It's no coincidence that the new Nissan Research Center in Sunnyvale

is fewer than five miles away from Google headquarters. Google is at

the forefront in developing self driving cars.


Autonomous driving is one of the future car trends Nissan plans to

explore according to the new center's director, Martin Sierhuis.


"It's about moving ahead in a way that we can be more safe and have less

accidents. Also, its a way to drive closer together so now you are

thinking about eliminating traffic jams and eventually you can think

about redesigning how we live, urban planning," explains Sierhuis.


Nissan is also looking at car connectivity and driving behavior at

its new lab. The company, already a trend setter in electric car

development, plans to use electric research vehicles at its Silicon

Valley center. Nissan joins several automakers with labs already in

the Valley including BMW and Ford.









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